Long time readers of this column know that I have refused to commercialize the IBP brand despite numerous lucrative offers . . . even three years ago, when the protracted litigation with the vultures at Disney forced this space to go "dark" for six months, I refused to violate the Kantian imperative by using people as a means rather than an ends . . .
However, times have changed and we must change with them. I am sure that many of you have taken note of the upgrades and increased bandwidth over the past year. Such improvements have outstripped my ability to continue to maintain this column and remain economically solvent.
Let me assure you, gentle readers, that this action should not be construed as a sell-out. I have insisted that the products bearing the IBP logo be of the highest quality. Additionally, I will be extremely selective in the type of product which will be licensed to carry the logo. I pledge to you that you will not see garish displays of the IBP scattershotted hither and yon, which I believe would have a tendency to impugn the integrity of the column and its author.
Having made my peace, let me proudly announce to you that in a month’s time, we will be "rolling out" the IBP beer cozy, which will list for $12.95.
The IBP is not a recognized 501(C)(3) organization
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